A solid marketing plan is essential when selling large scale developments, ensuring healthy sales before committing to a considerably large investment. This was the challenge with the Horizon luxury apartment complex in Colombo, Sri Lanka. With the introduction of new retirement visas, the incentive for foreign investors has never been greater. By focusing on the lifestyle of Colombo living, the visual communications and soothing color palette celebrate tranquility and the all-year-round tropical environment. The word mark, brand assets and simple typography evoke elegant touches of luxury, establishing the Horizon Colombo as a unique urban sanctuary for mature investors with a penchant for contemporary living.